I come in when everything feels "kind of working" but nothing is actually driving growth, and force the positioning and prioritization decisions that fix it.
Less channels. Less noise. More of what actually works.
Most marketing problems are decision problems. The wrong audience, the wrong message, the wrong channel mix. Or all three at once. Before any of that gets fixed, you have to know which one you actually have.
I work at the strategy layer. Not running your campaigns, not managing your vendors, not filling a full-time role. I clarify direction, make the hard calls explicit, and hand you a plan your team can actually execute.
I'm based in Durham, NC and work with companies across the country. Over 18 years I've been on the agency side, the client side, and the in-house leadership side. I've seen how marketing decisions go wrong from every angle, which means I know what it actually takes to fix them. I started CY Strategies to do one thing well: help companies make smarter decisions before anyone starts building.
Connect on LinkedInI don't help companies do more marketing. I help them figure out what's actually worth doing.
All strategy. No execution.
Near-term clarity without a long planning cycle. Identifies what's working, what isn't, and the priorities worth acting on now.
A complete picture of what to build before you build it. Decisions made up front, sequenced so your team can execute with confidence.
Designed for one specific growth motion. Campaign structure, audience, message, and channels. Ready for your team to build and launch.
Ongoing strategic guidance as priorities shift. Keeps decisions sharp and execution aligned with what actually matters.
6-month minimum